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BRAVO CARMEN

Design a Bag in Box range of wines for export called Bravo Carmen. The brand is intended to evoke folkloric ideas of tablaos and flamenco. A powerful, Latino woman's who is mistress of her art.

Tablao wine.

Bravo Carmen
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An authentic name like this immediately brings the folklore of tablaos and eye-catching posters to mind. The brand’s graphic world was updated, but without sacrificing its fiery, nostalgic essence.

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It is a renewal of traditional codes a road to sophistication that turns a souvenir into a more seductive object. A powerful and evocative proposal.

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Pentawards (2020, Bronze, Wine)
ADG Laus (2020, Silver, Packaging)
ADC*E (2020, Silver, Packaging)
Sector
Wine & Spirits Food & Drinks Hospitality & Services Institutions & Culture Others
Expertise
Branding Packaging Web & Digital Campaign & Brand Activation Art Direction Naming