Vermú Barón de Benifayó

This artisanal vermouth is rooted in an ancient story, where reality and fiction intertwine to create a narrative rich in symbolism. The challenge was to translate this heritage into a visual identity capable of capturing its intensity and singular character.

Tradition, reimagined as a tale

Spiritellers
Vermú Barón de Benifayó1

Illustration becomes the core of the project. With a distinctive, expressive and almost theatrical style, each scene evokes a historical imaginary reinterpreted through a contemporary lens. The compositions, charged with symbolism, turn every bottle into a fragment of the story.

Vermú Barón de Benifayó2
Vermú Barón de Benifayó3

Color plays a defining role. Deep reds contrasted with electric blues amplify the dramatic tone and ensure a strong, striking presence on shelf.

 

Typography is fully integrated into the illustration, becoming part of the scene and reinforcing the feeling of a graphic poster rather than a conventional label.

Vermú Barón de Benifayó4

The result is a vermouth with a unique identity, where illustration, color and storytelling come together to create a visually powerful, memorable piece deeply connected to its narrative.

Vermú Barón de Benifayó5
Vermú Barón de Benifayó6
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