Design of the identity of minifuets, an ideal snack to take to the streets and share with friends. ElPozo King is the teenager of the family, fresh and carefree, expressive and social.
The teenager member of the family.
A design that enhances the diagonals, to give meaning to that ascendant as a sign of optimism, projection and expressiveness. This gesture is transferred to communication, as well as to the layout of the packaging in its entirety.
The result is clean, contemporary, and full of meaning.
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