Della Gherardesca

A project aimed at giving identity to a family of wines from the Della Gherardesca family, in their desire to recover and honour the roots of a territory and its rich history.
Della Gherardesca restore the memory of the past to be faithful to their roots. That is the value of authenticity.

A tribute to history.

Prosit
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The design synthesises the authenticity of the history of a family with almost a thousand years of history in the heart of Italy’s wine-growing region. Pride in the past defines the steps for the future. The heraldic symbols are redrawn and filled with motifs and colour, capturing the essence of a landscape and a family home full of pieces of art, fabrics and textures. The typographic structure picks up on the noble character of the project to draw a timeless tone of voice, imbued with freshness and cheekiness, defying any notion of boredom.

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The family monogram created to crown certain parts of the design is displayed over vibrant colours to reflect the personality of the brand and the family components that support it.

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A significant and evocative design, which works to reformulate the visual codes of the historical tradition, renewed for a colourful, emphatic and bizarre expressiveness.

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Wine & spirits Food & Drinks Hospitality & Services Institutions & Culture Others
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