Each flavor creates its own characters, with youthful and bold aesthetics, appealing to Generation Z, who question stylistic rules and make them their own.
Weirdo
Naming, branding and packaging design for a snack brand that explores flavor without inhibitions, where cool becomes excessive. For those who don't want to go unnoticed.
The Weirdos take control of the catwalk.
Rubio Snacks
Cheeky and warm, the universe is complemented by intense colors to differentiate the range of flavors.
The characters pose under the flashes on their own catwalk.
Each character is drawn and then modeled in 3D to give it a padded, vinyl look.
The bag continues its quirky aesthetic on the inside, where gold metal complements the playful glam aesthetic.
Pentawards (2025, Silver, Food Savoury snacks)
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