UPM RAFLATAC SWATCHBOOK

Design of the UPM Raflatac label materials swatch book, trying to turn a working tool into a tactile, visual and inspiring experience.

Sustainability and sensitivity

UPM RAFLATAC
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An assemblage of materials whose layering composes a landscape that is a simple reminder of the company’s origins. Finland is a country with almost 2000 lakes, and the textures in perforated layers show the landscape in its essence.

Beyond a simple paper sample book, the book becomes an object, full of meaning and representativeness for the brand and its essence.

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The catalogue consists of two connected pieces. An overall piece that shows all the papers in large, perforated and illustrated pieces, creating the brand narrative, and a hand piece, necessary as a working tool for designers, printers and brands.

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