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ÜBrand 2019

Conceptualization, scenography and artistic direction of the photoshoot for the Ü Brand 2019 collection. Continuing with the concept of the brand, the origami pieces show the polyhedral facets of each one of us and the glasses as a unique complement.

Collection 2019 Origami

Ü Brand Eyewear
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The set for the shoot consists of more than 50 handmade origami and geometric pieces and model styling.

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The brand required movement, nothing static. The product sets needed to look light and should flow, an effect achieved with elements above the compositions.

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Light is key to highlight textures, transparencies, and reflections.

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Paper in geometry as the only accessory on the bare skin giving the stage to the sunglasses.

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Sector
Wine & Spirits Food & Drinks Hospitality & Services Institutions & Culture Others
Expertise
Branding Packaging Web & Digital Campaign & Brand Activation Art Direction Naming