ÜBrand 2019
Conceptualization, scenography and artistic direction of the photoshoot for the Ü Brand 2019 collection. Continuing with the concept of the brand, the origami pieces show the polyhedral facets of each one of us and the glasses as a unique complement.
Collection 2019 Origami
Ü Brand Eyewear
The brand required movement, nothing static. The product sets needed to look light and should flow, an effect achieved with elements above the compositions.
Light is key to highlight textures, transparencies, and reflections.
Paper in geometry as the only accessory on the bare skin giving the stage to the sunglasses.
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