TRIBOO

Naming y desarrollo de marca de alimentación ecológica infantil. El proyecto es una submarca de Smileat dirigida a bebes hasta 3 años, heredando la personalidad de la misma pero desarrollando un lenguaje mas complejo para relacionarse con los niños más mayores.

The totem as a natural symbol.

Smileat

Triboo’s design proposes to create symbols that group members of their child tribe around them.

Smileat Triboo cereals uses totemic symbols of ancestral tribes, who worshipped the nature that gave meaning to the community.

Just like a game, the design inspires children to create their own tribal totem system and to identify with values that respect and celebrate the food given to us by nature – naturally.

Good food doesn’t have to be boring, and the brand invites us to start every meal with a smile.

Pentawards (2021, Silver, Breads, Grains & Pasta)

Pentawards (2021, Silver, Child and baby products)

ADG Laus (2021, Bronze, Naming)

What we do

Sector

Wine & spirits Food & Drinks Hospitality & Services Institutions & Culture Others

Expertise

Branding Packaging Web & Digital Campaign & Brand Activation Art Direction Naming

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