Savoid is a brand of small electrical appliances. The brand needs to improve the perception of its packaging quality to boost the reputation of its product and unify the brand, while creating a structure which is sufficiently versatile to encompass the entire product range. The photography-art direction emphasises the presence of the appliances, generating a slightly low-angle shot to emphasise the strength of its presence. Elegance and simplicity expressed through colours, typography and shapes are among the brand attributes expressed by the packaging.
Range of household appliances
El Corte Inglés