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Saivod

Savoid is a brand of small electrical appliances. The brand needs to improve the perception of its packaging quality to boost the reputation of its product and unify the brand, while creating a structure which is sufficiently versatile to encompass the entire product range. The photography-art direction emphasises the presence of the appliances, generating a slightly low-angle shot to emphasise the strength of its presence. Elegance and simplicity expressed through colours, typography and shapes are among the brand attributes expressed by the packaging.

Range of household appliances

El Corte Inglés
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The photography of the project in a plane from which the product gains presence is one of the most relevant aspects of this design.

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Sector
Wine & Spirits Food & Drinks Hospitality & Services Institutions & Culture Others
Expertise
Branding Packaging Web & Digital Campaign & Brand Activation Art Direction Naming