ROUND TABLE
Concept and branding design for a range of wines aimed at a young audience or people with a limited knowledge of wine. The focus isn’t on the wine itself, but rather on the experience and the context in which it happens.
Conversations around
a round table
Akuna brands
This brand will not focus on speaking about itself. If we find ourselves at a social event which revolves around a bottle of wine but the conversation is not about wine, what could it be about?
The design for Round Table wines is a proposal focused on the consumer and their topics of interest: diverse, controversial or simply entertaining. The consumer brings their own content into the brand, generating their own perspective of the world around them. Each bottle suggests a random conversation topic, shifting the product’s focus and allowing the consumer to take centre stage, sitting at the table and taking part in the discussion.
What we do
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