Feel free to take some cookies!
If you keep browsing we understand that our Cookie Policy is accepted.
Accept
More info

ROUND TABLE

Concept and branding design for a range of wines aimed at a young audience or people with a limited knowledge of wine. The focus isn’t on the wine itself, but rather on the experience and the context in which it happens.

Conversations around
a round table

Akuna brands
ROUND TABLE1

The world of wine is very ceremonial. Sometimes, choosing a bottle to enjoy during a social event can be awkward for those still learning or not familiar with it. This project intends to reduce the feeling of responsibility when choosing wine to allow people to enjoy the moment without feeling out of place.

ROUND TABLE2
ROUND TABLE3
ROUND TABLE4
ROUND TABLE5

This brand will not focus on speaking about itself. If we find ourselves at a social event which revolves around a bottle of wine but the conversation is not about wine, what could it be about?

The design for Round Table wines is a proposal focused on the consumer and their topics of interest: diverse, controversial or simply entertaining. The consumer brings their own content into the brand, generating their own perspective of the world around them. Each bottle suggests a random conversation topic, shifting the product’s focus and allowing the consumer to take centre stage, sitting at the table and taking part in the discussion.

ROUND TABLE6
ROUND TABLE7
ROUND TABLE8
ROUND TABLE9
Sector
Wine & Spirits Food & Drinks Hospitality & Services Institutions & Culture Others
Expertise
Branding Packaging Web & Digital Campañas y Activación de Marca Art Direction Naming