Rendibú’s original symbol
is about to begin
Rethinking the symbol of the 2020 show
The new digital environment and generational change of the festival audience prompted us to redesign graphic codes and formats for communication purposes. Rendibú needed to speak in a different language to reach a new generation that draws information from new sources.
This year, one or several posters would not do the job. Communication materials were designed for social networks. The internet has become ideation of its own right, marked by the homegrown feel that has democratised graphic design, hyper-information, sensory over-stimulation, and the visual noise typical of this medium. These concepts define the formal foundations of the identity of Rendibú 2020.
The world of art is brimming with curious specimens that tell tales of eccentricity. The search for singularity and differentiation creates disparate profiles driven by fear of indifference. Rejecting everything that hints of normality in the artistic ecosystem creates something reminiscent of a circus freak show. Welcome to Rendibú 2020. The art circus.
The movement puts the characters created for each of the four disciplines of the contest in the context of the circus: short film, music, short story, and photography.
Inspired by some of the mythical costumes created by the Bauhaus school, each figure’s clothing is developed with elements of the discipline. Rendibú becomes a 21st-century, digitised and decontextualised circus.
Press communication pieces
These are short communication pieces for social networks that expand the art circus concept created for this edition of the festival. The pieces refer to different artistic works characterised by the controversy they provoke.