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Reina Cakes

A layered cakes and yogurt project that stimulates the senses through its creaminess.

Unctuous language.

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The design of the Reina cake range wants to raise the quality of the packaging to adapt it to the content, an adult dessert, creamy and appetizing for any day. This project aimed at high consumption extols these attributes, with the use of contrast textures and beaten typographies in motion that slide through the design. The Reina logo is immersed in the cake, as a singularity of the branding reflected in the product.

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Sector
Wine & Spirits Food & Drinks Hospitality & Services Institutions & Culture Others
Expertise
Branding Packaging Web & Digital Campaign & Brand Activation Art Direction Naming