Pomal

A look at the history of an emblematic brand in the heart of La Rioja, to highlight the value of a legacy full of wealth and know-how.

A classic

Bodegas BilbaĆ­nas
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The design proposes a look at the symbols owned by the brand in search of their recovery and enhancement. An emblematic building in the EstaciĆ³n district of Haro, presided over by large letters on its facade that give it a peculiar personality, invites to revisit this expressiveness and manifest it in the identity. Bod but of temporary elegance.

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The building remains in its engraving on the label, which is composed of a new form, with a complex typographic construction, full of intentions, to reflect the value of the 120 years of history of the winery.

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Wine & spirits Food & Drinks Hospitality & Services Institutions & Culture Others
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Branding Packaging Web & Digital Campaign & Brand Activation Art Direction Naming