The design proposes a look at the symbols owned by the brand in search of their recovery and enhancement. An emblematic building in the Estación district of Haro, presided over by large letters on its facade that give it a peculiar personality, invites to revisit this expressiveness and manifest it in the identity. Bod but of temporary elegance.
A look at the history of an emblematic brand in the heart of La Rioja, to highlight the value of a legacy full of wealth and know-how.
The building remains in its engraving on the label, which is composed of a new form, with a complex typographic construction, full of intentions, to reflect the value of the 120 years of history of the winery.