Origen de Luzón

A design that recalls the journey that gave rise to the name of the winery through its founder.

A journey beyond the roots.

Bodegas Luzón
Origen de Luzón1

It was 1841 when José De Molina returned to Jumilla after his stay in the Philippines as a member of the Spanish Royal Armies. He named the wine estate Luzon, in memory of the island where he spent his stay.

Origen de Luzón2
Origen de Luzón3
Origen de Luzón4
Origen de Luzón5
Origen de Luzón6
Origen de Luzón7
Origen de Luzón8

The project is a special edition that commemorates this journey, in order to make known the history of the name behind the winery.

Origen de Luzón9
Origen de Luzón10
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Wine & spirits Food & Drinks Hospitality & Services Institutions & Culture Others
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Branding Packaging Web & Digital Campaign & Brand Activation Art Direction Naming