Maquinon was already provided with an identity. A small Smoking Robot built in the 60s, which at the time seemed powerful and robust, with a disturbing touch of smoke that exhaled through its mouth.
Garnatxa D.O.Q. Priorat
The back label is related to the front label, extending the narrative and turning the challenge of incorporating legal texts into a playful exercise.
The box is an opportunity to act as an exhibitor in those stores that need it, generating a large stain on the transport pallet itself.
A’Design Awards (2017, Bronze, Packaging)