Luzón Colección

The design of the Luzón Colección wine range proposes a close look at the symbols of the brand, to represent the approach to its vineyards and collection of vines.

Vineyards at a closer look.

Bodegas Luzón
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The redesign of the Luzón Colección range, aimed at the specialised and Horeca channels, proposes a macro vision of the range’s identifying symbols. Luzón presents a temporal coherence in the use of these symbols, so the challenge was to find a new way of doing so, without renouncing them, and presenting a new vision of them.

This close-up look symbolises the attention to detail, present in the brand’s values and reflected in this proposal of selected wines.

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This design proposes a synthesised but highly expressive expression. The use of bright colours and stamping on printed matter creates a harmony of colours and an attractive palette for the wine collection.

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Luzón Colección Roble, the most complex wine of the range, shows this work through the contrast of textures, in which stone and gold coexist in the proposal.

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