Vegan and healthy but never boring food. The most delicious natural fruit for humans and monkeys. A playful brand in which our hungry monkey goes through a series of unfortunate misadventures to get fresh fruit.
In each reference the illustrations, almost in the form of doodles, narrate a new vignette of misadventures and convey the warmth of simple emotions, for a dynamic and fun result.
The brand conveys naturalness without being boring, to make healthy snacks an emotional experience that connects with the young, young-at-heart audience. A soft colour palette helps differentiate the fruit variants.
Unstructured typography builds the logo and messages that play with gestural and animated illustrations to shape the brand personality of the Hungry Monkey.
