A brand that was born with a firm purpose of natural cosmetics but with a scientific base that makes its formulas a real asset in skin care. Together with the Morbo Brand Makers team, we are working on redefining this essence and other graphic resources to accompany the message.
FRESHLY
A rebranding for a brand full of enthusiasm, pleasure and purpose. A project of arrangement and notoriety of the main elements of the brand, in search of a better behaviour in its identification and understanding.
Freshly like this
Freshly Cosmetics





The Freshly range is very extensive and includes hair, facial and body products. One of the challenges of the project is to achieve a system that allows differentiation, as some functionalities are repeated in several of the ranges and the user had to make an effort to understand them.

The brand’s own symbols needed greater impact and better legibility and contrast. The logo is built from the respect for its previous particularity, but giving it more salience and notoriety.



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