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A rebranding for a brand full of enthusiasm, pleasure and purpose. A project of arrangement and notoriety of the main elements of the brand, in search of a better behaviour in its identification and understanding.

Freshly like this

Freshly Cosmetics
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A brand that was born with a firm purpose of natural cosmetics but with a scientific base that makes its formulas a real asset in skin care.

Together with the Morbo Brand Makers team, we are working on redefining this essence and other graphic resources to accompany the message.

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The brand’s own symbols needed greater impact and better legibility and contrast. The logo is built from the respect for its previous particularity, but giving it more salience and notoriety.

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The Freshly range is very extensive and includes hair, facial and body products. One of the challenges of the project is to achieve a system that allows differentiation, as some functionalities are repeated in several of the ranges and the user had to make an effort to understand them.

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Wine & spirits Food & Drinks Hospitality & Services Institutions & Culture Others
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Branding Packaging Web & Digital Campaign & Brand Activation Art Direction Naming