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CHICA

Chica started as a packaging project, a label design which evolved into a branding project when this process was considered the creation of the brand. A product manufactured by a small company must be creative when finding its space in the market if it wants to find its place in the world of large-scale consumption.

Infused organics
juices

Unusual Blends
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The space Chica has found is within the horeca channel, wherever gourmet and exquisitely designed products are needed. The brand concept behind Chica Unusual Blends is based on its unexpected combinations, the hedonism surrounding luxury environments and the delicacy of organic products.

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Its  imagery, close to that of perfumes or spirits, makes this small bottle and object of desire.

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Sector
Wine & Spirits Food & Drinks Hospitality & Services Institutions & Culture Others
Expertise
Branding Packaging Web & Digital Campañas y Activación de Marca Art Direction Naming