Casal Garcia

Rebranding of a historic vinho verde brand. For almost 90 years the brand has been faithful to its original concept, the lace of a crystalline handkerchief and the family coat of arms.

The story of a brand.

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This redesign is an exercise in deep respect for Casal Garcia’s identity elements, in which the lace weave dresses a background of intense colours. We have recovered the most original forms of the scarf represented, but ensuring the improvement of contrasts and hierarchy of the elements.

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The coat of arms evolves in a subtle way, preserving the essence and personality, but allowing an improvement in the reduction and application of the finishes.

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Colour intensity is another anchor point of the range, which carries joy as its essence. The colour blocks are highly salient and recognisable on the shelf.

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The same behaviour is reflected in the range’s sangrias, which add fruit to emphasise the fresh and sweet aspect of the wine.

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