At the foot of Timanfaya National Park, where the black earth still holds the breath of the volcano, a new identity is born for a winery that seeks to reflect the soul of the Lanzarote landscape. The brand is crafted as a visual and material synthesis of a unique environment: a place where destruction has given way to opportunity, where vines make their way through man-made craters in volcanic ash.
Casa Althay
At the foot of Timanfaya National Park, where the black earth still holds the breath of the volcano, a new identity is born for a winery that seeks to reflect the soul of the Lanzarote landscape. The courage required for this extreme viticulture is summed up in one word, Althay, which means brave in the Guanche language, native to the island and its inhabitants.
Between ashes and the sky
Casa Althay
The design proposal is based on a deep respect for the context. The bottles, made from recycled glass, feature a perforated texture that emulates the characteristic holes in which the vines are grown, protected from the wind by small stone walls. This texture is not just decorative: it is a tactile gesture that connects with the physical experience of the land.
The labelling uses paper in its simplest form, without embellishments. The range of wines is articulated in a visual narrative that is consistent in its simplicity and powerful in its symbolism. Each reference is a variation on the same landscape: small white volumes symbolising the vernacular architecture of the winery, framed by the vast blackness of the land and crowned by the unmistakable blue of the island sky.
This identity does not seek to tell an external story, but rather to amplify the one already written in the land: a personality forged by the volcano, time and man. The result is a pure and honest reflection of a unique place, designed for those who understand that wine can speak with its own voice.
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