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Boquera

An exercise in synthesis resulting in a label design intended to epitomize the Boquera bodega and its small hotel. A tribute to a wine in direct communication with the silence that enshrouds and protects the micro-reserve in which its grapes are cultivated, to a place 708 metres above sea level, to the valley nestling in the mountains of the Sierra del Carche, and to the landscape surrounding it.
A simple, natural design.

The label as a symbol.

Casa Boquera
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An exercise in synthesis resulting in a label design intended to epitomize the Boquera bodega and its small hotel. A tribute to a wine in direct communication with the silence that enshrouds and protects the micro-reserve in which its grapes are cultivated, to a place 708 metres above sea level, to the valley nestling in the mountains of the Sierra del Carche, and to the landscape surrounding it.

A simple, natural design.

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The value of the terroir. The specific characteristics of the terrain add touches of extra information to the label.

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The value of the image that illustrates the cut of the mountain characteristic of the boquera, is implemented in the cork and other supports to help this image transcend the label and be identified as a symbol of the brand.

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A simple and clear brand implementation in the different applications, seeks the pregnance and improvement of the identification by its users, who have limited moments of contact with the brand.

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ADG Laus (2018, Silver, Packaging)
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@casaboquera

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Sector
Wine & Spirits Food & Drinks Hospitality & Services Institutions & Culture Others
Expertise
Branding Packaging Web & Digital Campañas y Activación de Marca Art Direction Naming