La Marimorena 2015

Albariño wines smell of wet earth and sea, green and fruits. The Marimorena already had an identity. A fish “in it´s a bones” naked and honest as the wine it contains. Our mission was to give a content, create a scenery where it could tell its story.

The inspiration is a mixture of oriental theater puppets and “old school” tattoos of sailors. Full of symbolism. The treatment finishes with strokes in a third dimension that gives it color and also touch. The thermo ink indicates the optimum point for its consumption in a small illustration in form of a coiled worm. The result is a label that retains its personality but extolled and justified. We already know what the half-smile of La Marimorena was about.


Project: Packaging design , illustration, photography.
Client: Casa Rojo