This family of wines reflects the essence of a very particular terrain where the meandering Duero surrounds the vines to produce a true Ribera del Duero gem. Emphasising its delicate and exquisite nature pays tribute to the location.
The winery believes in the old ways of working, in doing things by hand, in painstaking detail. Inspired by precious metalwork, the landscape is constructed with small volumes and metals, to simulate a classic jewel wrapped around the bottle. The example of Pago wines, where small, unique parcels of land are the most important feature, served as an example on the merits of this terrain. Female wine experts and exquisite handling of detail gave us the final clue on how to approach the design.
Finding the balance between distinctive and commercial, as well as creating a timeless product, were the main aims of the branding and design exercise. Producing the label, the main feature of which was the theme of the reliefs and small stampings, was a production challenge in terms of achieving the desired effect on each label.
This family of wines reflects the essence of a very particular terrain where the meandering Ebro surrounds the vines to produce a true Ribera del Duero gem. This emphasis on its delicate and exquisite nature is a way of paying tribute to the location and to the ancient craft of precious metalwork, constructing the label like a small jewel wrapped around the bottle.