Brief:

Creation of a brand of semi-craft beer for Horeca channel.

Context:

At a time in which craft beers are attracting a large amount of attention with their diverse graphic elements, searching for a timeless construction seems to be the way to transmit certain long-lasting values.

Proposal:

A balanced design proposal with a clear and convincing message. The gesture of placing a hand over one’s heart transferred onto the bottle to communicate emotions and the joy of sharing them.