Saivod, El Corte Inglés

 

Savoid is a brand of small electrical appliances. The brand needs to improve the perception of its quality to boost the reputation of its product and unify the brand, while creating a structure which is sufficiently versatile to encompass the entire product range. The photography-art direction emphasises the presence of the appliances, generating a slightly low-angle shot to emphasise the strength of its presence. Elegance and simplicity expressed through colours, typography and shapes are among the brand attributes expressed by the packaging.